According to a research, 80% of the web traffic is search driven. Therefore, to ensure the best performance of a particular website in a search result, optimization is important.
To be in race with the changing trends of SEO businesses need to keep up with the knowledge of latest SEO strategies. Here we have listed some tips related to SEO strategies that can boost traffic and ranking of your website.
Search Engine Optimization, has become a huge priority for marketers over the last few years. It’s easy to see why—higher search engine rankings result in more traffic, more leads, and higher sales and conversions.
Read on to find out how good SEO can increase traffic to your site, as well as how you can take the steps to make that happen.
OPTIMIZE FOR MOBILE AUDIENCE
According to research in 2016, 51% of global traffic came from mobile devices whereas around 48% came from desktops or laptops. Therefore, desktop is gradually becoming the secondary touch point for internet users. Hence, it’s the need of hour that your content, SEO, and digital strategies are designed while keeping in mind the mobile view of the site.
OPTIMIZE THE LANDING PAGES
Optimizing landing page of your website increase the conversion rate many folded, helps in increasing sales and generates qualified leads. While creating a landing page adhere to few SEO ethics like:
- Clarity of Template design
- Use of customer testimonial
- Use of keywords and Meta tags
- An appropriate call to action
KEEP CHECK ON COMPETITOR’S KEYWORDS
Keywords stuffed into content with the intent of attaining high search engine ranking won’t produce the desired results. Instead, having extensive knowledge of the search queries of target users is a better approach to increasing the ranking of your website.
A broken link can cause serious damage to the ranking of your website. An appropriate way to reduce broken link is by monitoring Google webmaster and you can redirect them once the links are renamed. This is a good approach to fix the ones deleted from your website.
The loading speed of your site critically affects the ranking of your website. One of the most prominent reasons for poor loading speed is heavy images on the website. Image optimization can help fasten your loading speed which in turn reduces the bounce rate. The best and effective ways of optimizing images are by keeping the file size as low as possible, using PNG format, using the correct file name.