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Create and Manage a Paid Search Campaign for your Business Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine results pages (SERP), websites, content sites or blogs. Paid search allows you to pay a fee to have your […]

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WebTech Search Group continuously monitors keyword performance during Pay Per Click campaigns management. This way we’ll know when it’s time to: Add fresh keywords. As you add new products, services and content, fresh keywords will expand your reach. Continuous keyword research also highlights new, valuable keywords as the campaign progresses. Add negative keywords. By adding […]

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  The foundation of any PPC search engine marketing campaign is keywords. You need to develop a list of keyword phrases related to your business offering. This starts with keyword research, which you can accomplish in a number of ways and with a number of search marketing tools. Take Google’s keyword suggestion tool—PPC marketers and […]

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PPC stands for pay-per-click, a model of digital marketing where advertisers pay each time one of their ads are clicked. Essentially, it is the paid form of generating traffic to your website. 5 Benefits of Pay Per Click Services 1. First Page Exposure SEO is an organic process that takes months to accomplish the top […]

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