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WebTech Search Group continuously monitors keyword performance during Pay Per Click campaigns management. This way we’ll know when it’s time to:

  • Add fresh keywords. As you add new products, services and content, fresh keywords will expand your reach. Continuous keyword research also highlights new, valuable keywords as the campaign progresses.
  • Add negative keywords. By adding these words to the campaign, we target your desired audience more precisely and get more bang for your buck. Non-converting keywords only waste your money.
  • Remove under performing keywords. We routinely weed out keywords that aren’t a good return on your investment, either because they’re expensive or not resulting in conversions.
  • Split ad groups. This strategy can improve your click-through rate and quality score by grouping ads such that they target specific landing pages and ad text.
  • Refine website content. Fresh, optimized content with excellent readability will boost your landing pages. We may also recommend that you individualize them to match the most valuable search queries.
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